RPM, not CPM
CPM is what advertisers pay per 1,000 ad impressions. RPM is what the creator earns per 1,000 views after YouTube’s share, so it is the better basis for an estimate.
FOR YOUTUBE CREATORS
Free for creators
YouTube Money Calculator
Estimate how much a YouTube channel could earn per day, per month and per year from its daily views and a range of RPM values.
1 Your channel
RPM is what a channel earns per 1,000 views after YouTube’s share. It varies with the audience’s country, the topic and the season; use the figure from your YouTube Analytics when you have it.
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THREE SMALL STEPS
How to estimate YouTube earnings
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01
Enter daily views
Use the average number of views the channel gets per day, or the number you are aiming for.
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02
Set an RPM range
Enter the lowest and highest revenue per 1,000 views you expect. YouTube Analytics shows your real RPM.
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03
Read the estimate
See the range per day, per 30 days and per year, updated as soon as you change a number.
Good to know
Only an estimate
Earnings vary with the audience’s country, the video topic, the season and the share of views that show ads.
Requirements apply
Channels earn ad revenue only after joining the YouTube Partner Program, and not every view is monetised.
QUESTIONS
Frequently asked questions
How do I estimate YouTube earnings from daily views?
Enter daily views and an RPM range. The estimate multiplies views by RPM and divides by 1,000, then scales the result to 30 days and 365 days. It is a scenario calculation, not a reading of actual channel revenue.
What is a typical RPM on YouTube?
It varies widely, from under 1 USD to more than 10 USD per 1,000 views depending on the audience and the topic. Use your own Analytics figure whenever you can.
Are Shorts included in the estimate?
Shorts are paid differently from long videos and usually earn a lower RPM. Enter a separate RPM range to estimate Shorts views.
Does the calculator use real channel data?
No. It only multiplies the numbers you enter, so the result is as accurate as your views and RPM assumptions.